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Member of the Week: Beverly Hallberg (President, District Media Group)

by Auberon Crocker

Bev-1-of-1

Congratulations Beverly on being our Conservative Book Club “Member of the Week!” Tell us a little bit about yourself and the work you do as President of the District Media Group.

Thank you! I’m honored.

In summary, I prepare people to be their “best self” on camera. I help members of Congress, political commentators, and organization heads prepare for TV appearances by coaching them to give the best vocal and visual delivery as well as develop messaging that resonates with the average person. And don’t forget the block and bridge, or B2! It is the key defense against tough questions. Feel free to follow DMG on Twitter and Instagram, and like us on Facebook – we post a new B2 (block and bridge) every week.

 

You are also the Founder of Media Minds – what is its mission?

Molly Thrasher, founder of Try Freedom Stories, and I started Media Minds in 2007 because we saw a networking gap for freedom-loving individuals who make videos and films. It’s important to tell stories about liberty in an entertaining and artful way, and I’m so happy the network has grown, especially under Clay Broga and Dan Hayes of Freethink who now run it.

 

What got you interested in politics, and the work you do? 

My dad. He was active in the community serving as mayor for two years and a councilman for eight years. I learned a lot by watching him respond to his liberal critics.

 

What books, authors, or conservative-themed books, influenced your political philosophy and outlook on life? 

Again, my political philosophy was shaped by my dad. But I’ve learned how to communicate about it from those who use humor. P.J O’Rourke is a favorite because he breaks through the stiff and out-of-touch conservative stereotype that many attach to us. Jonah Goldberg is another favorite. I’m always trying to get my clients to be conversational and relatable. Having fun and using humor is a great way to achieve both.

 

Tell us a little more about yourself! 

  • Favorite Movie: Citizen Kane was transformative for me. As someone who started in video production, this film pushed the boundaries of storytelling through unique camera angles and music that better enabled the audience to connect with a story. I love exploring innovative ways to tell a story and establish a connection with the audience.
  • Favorite TV Show: Since I love situational humor, The Office. Well, at least the first few seasons.
  • Favorite Band: I have a lot of favorites, but currently Of Monsters and Men.
  • Favorite Food/Drink: Cake…specifically, white cake with buttercream frosting.
  • Where do you get your news from primarily? Since I have to be on top of the questions reporters/hosts are asking, I get a lot of my news from TV and social media. MSNBC’s Morning Joe is my morning program and Fox New’s Special Report with Bret Baier is my evening program.
  • If you could meet any person, dead or alive, who would it be? There are too many, so let me stick with current day. I’m trying to sit down with VP Joe Biden to learn more about his approach to talking with the media and how he’s overcome so many gaffes. Since we share the same birthday (although vastly different political ideologies), I’m hoping a “birthday beverage with Biden and Beverly” can actually happen.
  • If you could travel anywhere, where would you go? Still need to make Australia/New Zealand happen.
  • What do you do for fun? Besides watching the Golden State Warriors, playing with my puppy Dray. He gives his own communication tips! So like him on Facebook (DMG Dray) and follow him on Twitter (@DmgDray) and Instagram (dmgdray).

 

Why did you join the Conservative Book Club? How is the user experience beneficial to you?

I joined because Chris Malagisi is Editor in Chief! I’ve known him long enough to know that if he’s in charge, it’s going to be a valuable tool. The social media posts are a great way to see what’s going on in the world of conservative books. Since I work with authors, it keeps me informed and makes me better at my job.

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