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Teaching Elephants to Talk

Author: Matt Lewis
Publisher: • Dec. 1, 2004 • 87 pages

Have you ever wondered…

  • Why some conservatives survive the liberal media machine…and others get eaten by it.
  • Why thousands of people voted for Ronald Reagan and Bill Clinton.
  • If reporters really think “spin” is a 4-letter word?
  • Why emotion trumps logic?

Read Matt Lewis’ Teaching Elephants to Talk, a crash course in campaign communications – and learn the answers to these question – and much more!

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